The Insurance Agent's Guide to Local Search - Introduction

We talk a lot about the benefits of selling remotely - you can increase your geographic reach to find new prospects in new markets while working from the comfort of your home. But with this increased geographic reach, you also get increased competition. So while you sell online and expand into new markets, you also want to make sure you are finding new ways to reach the market in your own back yard. 

What is local search optimization?

Local SEO, or "search engine optimization", is the process of telling search engines information about the services you provide and the geographic markets you provide them to so they can show your information in search results and on maps. This gives you a tremendous "leg up" - while the top spot for a competitive search phrase might be almost impossible for an independent agent, showing in local results is very much in your reach. 

Here's what local search results look like:

Getting Started

We've prepared this guide to get you started with local search. We cover the basics and hope we've made it easy. There is a lot more to it, but even simple steps should help significantly.